Donald Brings Decades of CEDIA Channel Experience to New Role
SALT LAKE CITY–(BUSINESS WIRE)–Wilson Electronics, the industry leader in cellular signal amplifier technology, today announced that CEDIA channel expert Dave Donald has joined the company as CEDIA (CI) National Account Manager to help Wilson Electronics implement and refine its go-to-market (GTM) CEDIA strategy. In his new role, Donald will be responsible for interfacing with integrators, representatives and distributors in the CEDIA channel to promote Wilson’s offering of advanced cellular signal amplifier technologies. Donald will be based out of Las Vegas, NV.
“Strong cellular signal has quickly become a crucial factor to success in an increasing number of projects,” said Donald. “I’m excited to be working with Wilson Electronics to help bring our cellular signal amplifier technology to integrators so they can better serve their customers, build loyalty and create new revenue opportunities.”
As CI National Account Manager, Donald will play a key role in fine-tuning and executing Wilson Electronics’ GTM strategy in the CEDIA space by helping integrators add a new and profitable category to their offering. Donald’s thirty-plus years of experience in the CEDIA channel world has brought him a great deal of insight into the evolution of the industry. As systems have become more advanced and customer reliance on their integrators has increased, companies like Wilson Electronics are providing critical solutions.
“We’re thrilled to have Dave Donald join the Wilson Electronics team,” said Bruce Lancaster, CEO at Wilson Electronics. “Dave’s deep CEDIA channel experience, coupled with his decades of work in the industry in sales, marketing and management, will make him a true asset to our team and we’re looking forward to having him on board.”
Prior to Wilson Electronics, Donald was a worldwide ambassador and VP of marketing at Origin Acoustics, where he led sales, marketing and training efforts in order to promote the company’s national and international ventures. He also worked as director of business development at smart home company OneVision Resources, product evangelist at consumer electronics company Kaleidescape, and VP of sales at audio/video company Artison, among other roles.
About weBoost and Wilson Electronics, LLC
Wilson Electronics, LLC, home of WilsonPro and weBoost, is a market leader in cellular signal booster technology, dedicated to delivering wireless network coverage to everyone, everywhere. Each booster is FCC approved to amplify signal from all major carriers for all cellular devices; significantly improving cellular coverage in homes, vehicles and commercial buildings. The company has developed and manufactured cell phone signal boosters, antennas and related components for more than 20 years—establishing an extensive portfolio of intellectual property surrounding mobile phone repeater and booster architectures along the way. All Wilson Electronics products are designed, assembled, and tested in the USA. For more information, visit www.weboost.com.
Jessica Cheney, CommStrat for Wilson Electronics
Grace Kussow, Marketing Specialist
T. 435.673.5021 | F. 435.656.2432